If after reading this post you want the other four parts then at the bottom of the post you’ll have the option to join my mailing list where the rest will be sent to you in daily chunks.
Now I just want to say this is not set in stone, this is from my perspective and from what I have learnt over the five years being online myself.
So the order in which I present the information may not be in order but I feel it is like what came first the Chicken or the Egg? As long as you have all the pieces to the jigsaw it should fit nicely together.
If you already have a business or are about to start a business I am going to assume you already know your audience/ideal customer. If you are not sure what I mean by this I am referring to the perfect person that you would want as a customer.
You may have heard a lot of talk about knowing your Avatar or Perfect Customer and may feel that you already do and if you do that’s great, but I’m here to tell you that not many do. They think they do but they really are way off the mark.
An avatar is a representation of your ideal customer. The reason it is important to know exactly who your avatar is, is that it will save you a lot of money when doing paid advertising. You see if you start advertising to the wrong people you are not only wasting money because your message is going out to the wrong people but if you are using a platform like Facebook to attract new customers you will be penalised if people are not clicking on your ad or Facebook see that they are not interest.
So a brief breakdown of how to find your perfect customer.
- You can use tools called Quancast, Alexa, Similar Web or Facebook Audience Insight.
Quantcast, Alexa and Similar web have paid and free access. Basically you put in a website maybe of your competitors and it will show statistic of the demographics of people using particular sites. Age, Sex, Education, websites they visit and other interesting info.
What I love about Facebook Audience Insights you can start creating your perfect customer.
If you know the places your customers are likely to hang out you can target people there. For instance if they liked Forbes Magazine, you would enter Forbes as an interest and you would see also other things that people who read Forbes likes.